The real reason podcasts succeed

In our modern world of endless content creation, few mediums have captured the hearts and minds of audiences quite like podcasts. With an ever-growing library of topics and styles, podcasts have become a cultural phenomenon, connecting creators and listeners from all walks of life. Yet, in the vast array of podcasts, only a select few have achieved true longevity.

What sets them apart? What keeps them going when countless others fall by the wayside?

The answer lies in one simple word: Purpose. The folks who create podcasts who have stood the test of time and carved out a lasting presence in the competitive space don’t do it to be well-known, even to be well-liked. And they certainly don’t do it because of all the money to be made with it.

They do it because they feel “called” to the medium. Specifically the podcasting medium. Their love for podcasting, broadcasting, storytelling runs deep, and it becomes a powerful driving force that sustains them through the countless challenges and setbacks that inevitably come.

Podcasting is not just about sitting behind a microphone and chatting about random topics. It requires dedication, research, creativity, and a genuine interest in connecting with an audience. Passionate podcasters invest countless hours refining their content, seeking the best guests, and crafting engaging narratives that resonate with their listeners.

And when the initial excitement inevitably wanes, when the crickets go a chirping, it is that sense of purpose that carries them forward to live another day.

There are those who venture into podcasting more or less impulsively. One of those “it seemed like a good idea at the time” type of things. Or perhaps they see someone else doing a podcast and they love it. They’re having the time of their lives doing it, so it has to be a good thing, right?

Not exactly. Without a personal connection to the medium, the impulsive spark fizzles out, and fast. Podcasting is a labor of love. I would go farther than that and say it’s a labor of purpose.

People who get into the medium because someone else is killing it “so why not give it a shot myself,” never ask themselves why those people are so successful to begin with! Maybe it’s because there’s a deep sense of purpose that goes way beyond the superficial success – which by the way has only happened after years of obscurity and outright failure.

It’s the purpose that brought them to the success you see in the present.

Trying to replicate someone else’s success without understanding the underlying reasons for their enjoyment is a recipe for failure. Each podcaster brings their unique personality, experiences, and storytelling style to the table. Attempting to mimic someone else’s formula stifles creativity and authenticity, leaving listeners unimpressed and disengaged.

To succeed in podcasting for the long haul, aspiring hosts must ask themselves the question: “Why am I drawn to podcasting in the first place?” Maybe it’s a love for captivating conversations, a desire to share valuable knowledge, or a deep-seated wish to entertain and inspire others.

And if money is your primary motivator for doing it, you best be moving along, son.

Purpose-driven podcasters find joy in the entire process, from researching topics that ignite their curiosity to engaging with their growing audience – being more or less a community-builder. They genuinely appreciate the power of the medium and embrace its unique ability to foster meaningful connections with listeners worldwide.

Beyond the creative aspect, podcasting can also be an avenue for personal growth.

As podcasters evolve in their craft, they develop essential skills like public speaking, active listening, and adapting to different perspectives. These skills extend beyond podcasting and benefit them in various aspects of life and professional pursuits.

So, for those considering starting a podcast, take the time to reflect on why you are drawn to this medium. Unless you feel called to do it, an I mean podcasting specifically, it’s going to be a rough go.

If you’ve read this far and still think it’s something you want to pursue, then maybe we’re a good fit to work together. My Podcast Artistry™ service always has room for purpose-driven podcasters who are willing to put in the hours and labor to build a quality show and solve real problems in our culture.

To check out what we have to offer and book a quick 15 minute chat to discuss further, visit this link: podcastartistry.com