WHY ARE YOU HERE?
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Interesting question came across a podcast editor’s group that I belong to on Facebook. The question was, how are things different here in 2022, going into 2023 regarding getting clients, and keeping clients. Is technology catching up with the humans, making yesterday’s essentials a necessity? It’s a legit question. If you look at industries such…
I recently had an email thread with a podcast production client who has been struggling as of late to put out new content. He’s been with us for about a year, and the first 9 months or so were solid, never missed a scheduled episode, and all was well. This past few months however have…
The more I do this podcasting thing, the more I see the profound difference between the two. A podcaster is one who views his or her podcast as part of their identity. I’m of this ilk. It’s not just what I do, it’s what I am. If I didn’t do it, there would be a…
Where’s the artistry? Seven years and change into my podcasting career, I’ve made an observation about the podcasting craft that is cause for concern. That is a conspicuous absence of artistry in those who publish them. Far too often a podcast is viewed as a mere marketing tool, a means of making others aware you exist,…
Podcast editing has become a standalone industry in its own right. Not too long ago, it was something viewed with hidden contempt by sound engineers, something to pay the bills because, let’s face it, the skills of “sound engineers” aren’t exactly in high demand. But podcasting has become so popular, entire businesses are founded on…