Missing the content forest for the idealistic trees

I recently had an email thread with a podcast production client who has been struggling as of late to put out new content. He’s been with us for about a year, and the first 9 months or so were solid, never missed a scheduled episode, and all was well.

This past few months however have been a little spotty, inconsistent with the content output. I didn’t say anything at first, but finally reached out to him to discuss it. Of course, this is my livelihood so I have a vested interest in his show succeeding, but I did so out of a spirit of concern and wanting him to succeed in the big picture – which by the way is a far better way of doing it than saying, “Hey bud, what’s up, are you going to have new episodes for us or not?” That’s needy and rather repulsive.

At any rate, he replied somewhat apologetically, but bottom line is he’s slammed with the new product his company has launched. He’s working 80 hour weeks every week, and the thought of doing a podcast interview is simply not on the radar. I’ve had to make hard choices myself with my own personal podcast projects balancing with pressing life issues, so I can relate to what he’s going through. In fact, I can honestly say if I was working 80+ hours per week, I wouldn’t want to do a podcast myself.

But in thinking about his dilemma, I realized the solution is right in front of him, like a ripe apple just waiting to be plucked off the tree, its succulent juices savored and enjoyed.

I recorded a Walk and Talk podcast on this issue this morning, and I invite you to listen to my proposed solution. In fact, I’m kind of leading by example by doing so. You’ll hear what I’m talking about when you listen.